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Snap Inc

Snap’s Arcadia team focuses on developing the next generation of branded AR experiences and lead the charge on innovation for the larger AR creation ecosystem.

Role:

Arcadia Intern

Location:

NYC

Date:

Summer 2022

Spent Summer 2022 at Snap’s NYC office interning as an Augmented Reality Intern for Snap’s AR studio, Arcadia.

My Impact

01

Drove the development of 5+ visually captivating AR pitch decks

02

Led strategy developing custom branded AR experiences for Verizon, L'Oréal, and Live Nation.

03

Conducted competitive consumer and market research to create AR strategies

My Learnings

01

Analyzed public information and company research to identify key pain points and translate them into actionable solutions for AR campaigns

02

Developed expertise in creating pitch decks that clearly communicate complex ideas, pain points, and solutions, aligning with diverse stakeholders' objectives

03

Refined ability to distill research insights into clear messaging that resonates with both creative and business teams, ensuring alignment on project goals and strategies

Cannes Advertising Awards 2022

Tasked by Global Director to analyze best immersive products and grand prix awards at Cannes
Key Research Takeaways:
  • The importance of using creativity and innovation to capture attention and drive impact in the crowded advertising space.
  • The value of aligning brand messaging with social causes to build trust and drive positive change.
  • The need for advertising professionals to embrace new technologies and platforms to stay relevant and effective in a rapidly changing landscape.
Key Research Takeaways:
  • The importance of using creativity and innovation to capture attention and drive impact in the crowded advertising space.
  • The value of aligning brand messaging with social causes to build trust and drive positive change.
  • The need for advertising professionals to embrace new technologies and platforms to stay relevant and effective in a rapidly changing landscape.

Key Research Takeaways:

  • The importance of using creativity and innovation to capture attention and drive impact in the crowded advertising space.

  • The value of aligning brand messaging with social causes to build trust and drive positive change.

  • The need for advertising professionals to embrace new technologies and platforms to stay relevant and effective in a rapidly changing landscape.

Key Research Takeaways:

  • The importance of using creativity and innovation to capture attention and drive impact in the crowded advertising space.

  • The value of aligning brand messaging with social causes to build trust and drive positive change.

  • The need for advertising professionals to embrace new technologies and platforms to stay relevant and effective in a rapidly changing landscape.

L’oreal ~ NYX/Urban Decay Market Analysis

Led the initiative to drive market and consumer research for XR/digital products in the beauty sphere

Key Research Takeaways:

  • The potential for AR/VR to be used in product demonstrations or try-on experiences, which can help to improve customer confidence and increase sales.

  • The need to tailor marketing strategies to the digital space, as more and more consumers are spending time online and engaging with brands through social media and other digital channels.

  • The importance of creating a cohesive and consistent brand image across all marketing channels, including digital experiences, to build brand loyalty and trust among consumers.

L’oreal ~ NYX/Urban Decay Market Analysis

L’oreal ~ NYX/Urban Decay Market Analysis

Led the initiative to drive market and consumer research for XR/digital products in the beauty sphere

The potential for AR/VR to be used in product demonstrations or try-on experiences, which can help to improve customer confidence and increase sales.

The need to tailor marketing strategies to the digital space, as more and more consumers are spending time online and engaging with brands through social media and other digital channels.

The importance of creating a cohesive and consistent brand image across all marketing channels, including digital experiences, to build brand loyalty and trust among consumers.

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